While you’re in box-ticking mode, let’s return to Oakland’s Temescal neighborhood, where the artisanal boutique scene has spread beyond those cute little alleys onto the main streets. First stop, Telegraph Avenue! No matter who you’re shopping for, you’ll find something here.
Your cool mom or your even cooler grandmother: Slouchy sweaters and fold-over clutches, Pendleton blankets and perfume oils fill the year-old shop Dandelion Post. Much of the goods here are made in the U.S.A.
Courtesy of Dandelion Post
Your sister, who always complains you look better than she does: Give her a collection of plant-based serums, balms, and scrubs from the apothecary Earth Tu Face, and make her promise not to share your secret with anyone. But don’t hold her to it.
Courtesy of Earth Tu Face
Your brother, who’s been bragging about brewing his own beer: Tell him that anyone can make a decent IPA, but kimchi or sourdough bread? Now that’d be impressive. Then hand him a gift certificate to Preserved, a shop devoted to all things fermented and, well, preserved where he can stock up on cookbooks and supplies, and let the sibling rivalry to kick in. Before long, you’ll be reaping the benefits: never-ending loaves of sourdough, vats of kombucha, and tubs of homemade ricotta.
Photo Courtesy of Preserved
Your dad, who secretly wouldn’t mind your helping him up his style game: We suggest a stop at the menswear shop Standard & Strange for a pair of John Lofgren Champion Sneakers in the off-white “natural” color—those black soles are so snappy. Add a Runabout Goods lodge shirt and a navy wool Roscoff jacket from Arpenteura, and then top it all off with a cable-knit watch cap from 3Sixteen. Mission accomplished.
Photo Courtesy of Standard & Strange