California Crush

Wine harvest is a September tradition that goes back over a century 

Paul Masson may have gained fame in 1970s pop culture because of the Orson Welles-recited TV jingle, “We will sell no wine before its time.” But, truth is, Masson was releasing sparkling wine in California well before the disco era… 1892, to be exact. In 1901, the Frenchman began planting vineyards in Santa Clara County, in what is now the Mountain Winery. It was the first wine served at the White House at President Truman’s inaugural ball. Listed on the National Register of Historic Places, the winery as hosted live music since 1958. It’s worth catching a concert or an event like Woofstock.

Paul-mason_Historic_Music_Performance_ Paul-Masson-concert paul-masson-label

If you're not already a member, sign up now to start earning points toward incredible Joie de Vivre experiences and free air miles with your very next stay at one of our boutique hotels, each with its own unique brand and personality.