Joie De Vivre Hospitality Launches Interactive Web Site With Capabilities Unique Within the Hospitality Industry

Jdvhotels.com Combines Innovative Travel Tools with Web 2.0 Elements To Enrich California Travel Experiences

San Francisco, June 28, 2007 - Joie de Vivre Hospitality has launched their latest online innovation, jdvhotels.com, a web site that rivals of even the industry's largest brands. By offering capabilities specifically designed to enrich California travel experiences, guests can now arrive with customized, content-rich agendas... and even a list of local contacts with like-minded interests.

In alignment with current trends that show travelers using the internet as a primary travel planning tool, Joie de Vivre Hospitality has incorporated new site elements that assist with much more than simply booking rooms. Now, visitors can literally be 'folded into' a local, real-time California experience on a deeper level than Travelocity, Expedia, or third-party travel sites go:

• California Connect – A new Joie de Vivre Hotels online community infuses a web 2.0 element into the site, enabling travelers to blog, meet fellow travelers and exchange recommendations, write reviews, join group discussions, upload photos and more;
• Your California – A California destination web portal with travel planning tools and information, such as:
  • Things to Do: Close to 400 regional attractions that include more than the usual tourist stops... local treasures, hidden gems and great finds 'off the beaten path.'
  • Experience Planner: Users select specific items from the recommended “Things to Do” section and create a custom itinerary that can be printed, or forwarded to travel partners.
  • Videos: Users can watch quirky video shorts of specific San Francisco neighborhoods, filmed by locals, for a real-time perspective of the destination.
  • Joy of Life Guides: More in-depth and 'polished' recommendations with details that go beyond the Experience Planner. These guides, authored by locals, can be found for subjects from 'I Need My Java' to 'Mommy, I'm Bored.'
  • Locals Talk: Joie de Vivre staff and friends share their local favorites;
• Hotel Matchmaker - Building on an idea Joie de Vivre Hospitality introduced in 2003, the Hotel Matchmaker offers advanced search capability that enables guests to find the perfect hotel, with surprising accuracy, through personality-based questions that result in three hotels, potential activities and two like-minded individuals. This feature also allows users to search hotels by name, location, amenities and photos.

Industry trends show that what jdvhotels.com is offering is exactly what savvy travelers are seeking, particularly when it comes to California. In a recent survey conducted by the California Travel and Tourism Commission (CTTC), when consumers were asked what types of information about California would be most useful, they responded:

• trip itineraries by traveler type (families, groups, romance)
• trip itineraries by favorite activities (wine lovers, foodies, sports nuts)
• regional tours
• concierge service to customize vacations to suit individual preferences
• event calendars and entertainment guides

...among others. Travelers also described that they want to experience the state's lifestyle, either from an observatory or participatory standpoint... they want to become a Californian, if only for a short time. The new jdvhotels.com presents the unique perspectives, insights and tips of California locals so travelers can experience much more than the usual attractions.

About Joie de Vivre Hospitality

Based in San Francisco, Joie de Vivre Hospitality (www.jdvhotels.com) is a creative collection of lifestyle businesses. As California's largest independent boutique hotelier, Joie de Vivre encompasses other hospitality businesses such as restaurants and spas. Celebrating 20 years of creating dreams, Joie de Vivre Hospitality is expanding its California presence in Sacramento, Oakland, San Francisco, Santa Cruz, Sunnyvale, Huntington Beach and beyond.