Press Releases - 2008
Joie de Vivre Hospitality establishes 'Big Sur Fire Relief Fund'
SAN FRANCISCO (July 24, 2008) - Joie de Vivre Hospitality, California's leading independent boutique
hotelier with a growing diverse restaurant collection, recently announced a
special program
to help a Big Sur community ravaged by the Basin Complex Fire, which has burned
more than 120,000 acres and destroyed 27 homes and 32 other buildings.
Joie de Vivre Hospitality, which manages the landmark Big Sur resort, Ventana Inn & Spa, has established
the "Big Sur Fire Relief Fund" and will be giving a donation from each
specially made reservation at its collection of boutique hotels and affiliated
properties throughout the state.
Beginning July 18 at all Joie de Vive hotels and JdV affiliate
properties throughout California,
guests will have the opportunity to book rooms with a $5 "Big Sur Fire Relief
Fund" donation attached to their reservation. All proceeds will go to the
Big Sur Volunteer Fire Brigade, which provides structure and wild land fire
protection for the residents and businesses in its service area covering 60
miles of coastline, along Highway One (from
Hurricane Point on the north end to the Monterey/San Luis Obispo County line on
the south). Formed in 1974,
the Fire Brigade consists of community members who volunteer their time to
provide fire and emergency services to all of Big Sur with
a spirit of teamwork, respect and integrity.
"This philanthropic effort will allow our guests to be a part of
the Big Sur recovery effort and help protect against further structural damage
throughout the fire season," said Chip Conley, founder and CEO of Joie de Vivre
Hospitality.
Firefighters saved Ventana Inn & Spa from any damage during
the Basin Complex Fire though it closed in on the property at one point two
weeks ago. As of the date of this release,
the fire is 61 percent contained and officials believe it will be fully controlled
by the end of July. Assuming it is free from further fire danger,
Ventana is scheduled to re-open Aug. 22.
Guests can book "Big Sur Fire Relief Fund" reservations at Joie de
Vivre properties at www.jdvhotels.com. Reservations must be booked by
Oct. 1 with travel completed by Dec. 31.
For more information about Ventana Inn & Spa, call
831.667.2331 or visit www.ventanainn.com.
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About Joie de Vivre Hospitality
California's largest boutique
hotelier, Joie de Vivre Hospitality
(www.jdvhotels.com) is a creative collection of California lifestyle businesses including
hotels, restaurants and spas. Celebrating 20 years of creating dreams, Joie de
Vivre Hospitality is expanding its California
presence with distinct properties in Sacramento,
Oakland, San Francisco,
Santa Cruz, Sunnyvale,
Huntington Beach
and beyond.

