Boutique Hotel Company Adds a Twist to National Makeover Trend with Contest Aimed at Disastrous Honeymoons

FOR IMMEDIATE RELEASE Marcia Gagliardi 415.773.1065 mg@jdvhospitality.com

San Francisco, CA (May 20, 2004) - JOIE DE VIVRE HOSPITALITY (www.jdvhospitality.com) known for its creative collection of boutique hotels in the SF Bay Area, is proud to announce the San Francisco Honeymoon Makeover Contest. Inspired by the recent makeover of their latest San Francisco property to open, the Hotel Carlton, they are extending the opportunity for one lucky couple to make over a honeymoon that turned into a calamity.

The winning couple will get the opportunity to make over their disastrous occasion (Caribbean cruise cancelled due to hurricane, bride gets food poisoning, groom bit by a monkey, etc.) by receiving the perfect romantic retreat package which includes a weekend at the charming Hotel Carlton (or their choice of any other Joie de Vivre Hospitality boutique hotel), champagne and chocolates upon arrival, two one-hour massages at Kabuki Springs & Spa and a romantic dinner for two. Interested couples simply need to email a brief story (250 words or less) of their disastrous honeymoon to Yvette@jdvhospitality.com or mail to Joie de Vivre Hospitality, 567 Sutter St., San Francisco, CA 94102, Attn: Yvette. Both Yvette, the company's online Hotel Matchmaker, and Chip Conley, CEO of Joie de Vivre Hospitality, will choose the winning story based on whose horror of a honeymoon is most deserving of a makeover.

Interested couples should enter between May 18, 2004 and June 18, 2004. A winner will be announced on or about June 21, 2004. The San Francisco Honeymoon Makeover Contest prize includes:

• Two nights at the Hotel Carlton (or the couple's choice of any of the 25 Joie de Vivre Hospitality Hotels) - Many of the hotels offer guestrooms with fireplaces, private balconies, whirlpools, complimentary gourmet breakfast and complimentary evening wine service.
• Two Massages at Kabuki Springs & Spa-Two one-hour massages and access to Kabuki Springs & Spa's communal baths.
• Dinner for Two-Dinner for two at one of Joie de Vivre Hospitality's restaurants (Cortez Restaurant in Hotel Adagio, Café Andrée in Hotel Rex, Bambuddha Lounge at the Phoenix Hotel, Kuleto's Restaurant in Hotel Los Gatos and Spa or The Park Bar & Grill in the Moorpark Hotel). (Total value not to exceed $175.)
• Bottle of Champagne and Gourmet Chocolates

The approximate retail value of this prize package is $1,400.

About Joie de Vivre Hospitality

Based in San Francisco, Joie de Vivre Hospitality (www.jdvhotels.com) is a creative collection of lifestyle businesses. As California's most prolific hotel operator(2005 projected sales are $120 million), the Joie de Vivre portfolio encompasses 33 hospitality businesses in the San Francisco Bay Area, including 28 boutique hotels. These properties represent a total of over 2,800 rooms and include five distinctive restaurants and bars. The company also owns and operates San Francisco’s largest day spa, the Kabuki Springs & Spa. Each property celebrates California through a unique visual style, uncompromising design principles, one-of-a-kind amenities and personalized service. "Our goal," notes Joie de Vivre founder and CEO Chip Conley, "is to create landmark destinations full of soul and personality."