Grow Your Business With Email and Social Media
Nov 6 2013
7:00 PM - 8:30 PM
Santa Monica, CA
This free workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media. Topics include what to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your messages and offers.
We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project. This class is best suited for beginners in online marketing.
We will touch on facebook, using images for higher impact and we will even cover the importance of mobile-friendly content for higher engagement. This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget. By documenting your understanding of these topics, in a way that creates a plan, you will leave with a greater understanding of how to optimize you email and social media marketing from a standpoint of where to find and how to cultivate the best relationships.
Instructor: Nick Cavarra
Nick Cavarra is an Authorized Local Expert for Constant Contact and owner of Social Punch Marketing, a full service marketing firm. Nick has over 25 years of experience in Marketing and Entertainment. After 3 years as an 82nd Airborne Paratrooper; Nick used the GI bill to go to the University of Southern California to study Theater. He spent 12 years in New York starring in 3 Broadway Musicals, producing 2 off-broadway shows then moving into marketing and advertising with a focus on causes and nonprofits.
Nick travels up and down the Central Coast and the San Fernando Valley presenting hundreds of “how to” seminars on engagement marketing, social media and mobile marketing. He partners with Chambers of Commerce, Small Business Development Centers, SCOREs, Business Organizations and Small Businesses. He is passionate about helping small businesses achieve their goals!
Nick has developed advertising campaigns to improve children's education and nutrition; emergency preparedness; campaigns to discourage bullying and gang violence, as well as social media campaigns for education leaders and CEOs.
About Coloft Academy
Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit http://coloft.com/academy. To automatically get updates, join the mailing list.
Use ParkMe to look up street parking near Coloft (street parking on Santa Monica Blvd & Colorado is free after 6pm). Please arrive 5~10 minutes early to make sure you can arrive on time.