The process we go through to develop a concept borrows from the most innovative people within our organization.
Every time we create a hotel, we hold a think tank with senior representatives from the relevant areas of expertise including branding, online marketing, sales, operations and design, to drive and create an appropriate concept for the hotel that will be translatable to guests, development organizations and the public at large. As amateur psychologists, this process helps us tap into a property's ideal psychographic customer base. It enables us to identify and appeal to those guests who will become our biggest cheerleaders and most loyal customers while at the same time creating a distinct, memorable, and successful experience-based business.
We want our hotel concepts to be inspired by our guests’ lifestyles rather than by their demographic profiles or reasons for traveling.
JDV is actively seeking to expand across the United States, as well as in select international markets. We would welcome the chance to speak to you about how we can benefit your hotel. For more information, please contact development.
The Citizen Hotel