LinkedIn's Jason Miller: Drive Revenue w/ Social, Content, Mar...
Sep 25 2013
6:30 PM - 8:30 PM
48 2nd St
San Francisco, CA 94105
For many of us it's time to move past social media 101 and on to the next level. Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “How do I successfully implement social into my overall strategy?”
For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities. For the rest of us, it’s time to get down to some tactics and metrics that drive revenue. Developed over several years and through a tremendous amount of trial and error, Jason has done the homework for you and laid the groundwork.
This is a one stop shop on the road to breaking social out of its silo and welcoming it to the revenue table. In this ground-breaking session you will tactics for:
$10 fee gets you pizza and beer and amazing networking with content strategists, marketers and startup innovators!
About our speaker:
Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the content marketing and social efforts for LinkedIn Marketing Solutions.
Previously he was the Senior Manager, Social Media Strategy at Marketo. He was responsible for leading the company's social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue. He is also a content creator specializing in visual content marketing.
Before Marketo, Jason worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music.
When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80's metal Karaoke, and winning at Seinfeld trivia.