Road to Success - How to Create A Winning Kickstarter Campaign
Oct 14 2013
6:00 PM - 9:00 PM
YetiZen Innovation Lab
540 Howard Street
San Francisco, CA 94105
Road to Success:
How to Create A Winning Kickstarter Campaign
You can crowdfund your games!
But you already know that. With all the press during the last 4 years we all know this is an option. Kickstarter, Indiegogo and a number of other platforms make setting up crowdfunding campaigns easy. But creating a successful one that will get funded is another story!
On Monday, October 14th, Michael Cole will share how. Michael successfully raised more than four hundred thousand dollars for the game, Hero-U: Rogue to Redemption. Michael will be sharing his previous experiences, tips, and the do’s and don’ts for successful Kickstarter campaigns!
6:00pm - 8:00pm ---------------------------- Networking / Check-in
8:00pm - 9:00pm ---------------------------- Michael Cole
Michael Cole grew up inside the game industry thanks to his game designer/programmer parents Corey and Lori Cole. He was instilled with a healthy terror of Dilbert-like management and the boom-bust cycles of the industry. That fear drove him into a business degree, and towards working at a marketing agency. That experience proved invaluable when he handled the PR/marketing for his parent's gaming Kickstarter Project - Hero-U: Rogue to Redemption, that raised over four hundred thousand dollars. He now works for the video adtech start-up, Coull, which had previously acquired his marketing agency.